Press clippings

“Ural Fashion Week is one of the powerful fashion events in the country. Of course, its scale yields in to Moscow Fashion Week but it features far unbiased judgment of Russian fashion since it holds less incidental and high life mark.
Ural Fashion Week is a young but a serious phenomenon. Every dress designer hopes to obtain offers and apparently they have a strong customer support. You can hardly encounter alleged fashion scenester here. The procedure is arranged highly business-like. Show is followed by next one with five-minutes interval at one catwalk in the hall. Maybe designers can not manage to arrange a full-fledged show with special effects and cumbersome decorations but it is highly comfortable for public. Practical element on Ural Fashion Week was evaluated by many designers from Moscow. Some home trademarks stopped to only distribute their collections to customers since they aim to sell and produce. Here in Yekaterinburg you can already find companies like these ones. You can get impressed how they seriously deal with shows in Yekaterinburg. They do not blow out cheeks boasting of great number of journalist and sponsors but they just arrange an event in a skilful way.”