Dasha Gauser: EFW participant has opened up monobrand boutique
Eurasian Fashion Week (former — Ural Fashion Week) knowingly to be named an excellent launching pad for young marks. Now it is possible to meet names of many designers that have first presented their collections to EFW guests, on federal glossy magazines’ pages, customers stand in queue to get stuff from their collections and fashion experts consider their creativity to be the brightest and perspective.
Dasha Gauzer (DASHA GAUSER, Moscow) is one of them. “The sacrifice” collection that was presented to UFW guests within the frames of a season spring/summer 2008, caused positive responses from fashion professionals, buyers and mass-media representatives. The second collection of Gauzer — “The mirror” has fixed success of a brand. «UFW has helped me very much in respect of media support, — the designer marks. — thanks to participation in UFW our mark managed to set couple of perspective business acquaintances, to become recognized».
DASHA GAUSER has opened monobrand boutique in Moscow on June, 30th. Among the assortment one can find stuff from collections “The sacrifice” and “The mirror”, and new models as well. However, despite a creation time difference, every piece from collections are united by the clear silhouette, the circumspect details and the underlined feminity — last listed feature is marked by almost all fashion-experts.
«The shop has justified all hopes connected with sales right in the first month of work, — tells Dasha. — Clothes is bought not only by mark addicts, but also by strangers which were attracted by this or that stuff in a show-window. It is so pleasant, considering that people buy here design stuff made from natural fabrics — and it is not the lowest price category at all ».
One of components of brand’ success is active participation in fashion actions. For young designers more often the participation in EFW come up to be their “runway” to professional fashion world. From season to season EFW organizers open up new names that will tell their word in modern design.
