Eurasian Fashion Week: New season, new level
Ural Fashion Week organizing committee starts new fashion-season with great changes: the decision about the project’s renaming and changing the format has been made — the fashion Week changed it’s name to Eurasian Fashion Week, and the producers are planning to run the show on to pads.
“In order to raise the consumer industry, concerted actions of all market’s participants are needed. We also can speak about the necessity of systematic, infrastructural projects that are able to forward the industry sector to innovative direction,– Viktor Hristenko, Minister of Industry and Energy of Russian Federation, has said — Ural Fashion Week is just one of this large-scale projects. This excathedral forum for professionals allows not only to evaluate the sector’s tendencies, but to establish constructive contacts between all concerned market’s participants”.
Ural Fashion Week transformation to Eurasian Fashion Week came up to be the result of it’s every single participant’s development. Professionals of fashion industry, such as well known designers, journalists, buyers, marketing managers have come to conclusion that UFW boiled over one of the status Russian projects and the one that has it’s own spot in world fashion events’ calendar.
A lot of reasons for renaming to be found. Among them we can name the following ones: participation of designers from throughout Eurasia — France, Great Britain, Spain, Bulgaria, Russia, Latvia, Kazakhstan, Ukraine, China, Poland — we could name them forever; also EFW’s platform location — just at the interface of Europe and Asia, that makes the event absolutely financially attractive. The unique group of producers — Newton PR&Communications Agency and Newton Fashion Services Agency can guarantee not only the high level of event’s organization but it’s further development as well.
EFW showcases are planning to be run on to complementary pads: the federal one (Yekaterinburg) and the European one (Moscow). The European one is meant to be the pad for showcases of best Russian designers, the federal one — for best collections from well-known fashion brands to talented debs. Eurasian Fashion Week format expects the collaboration with European and Asian brands, journalists and large-scale professional program that is aimed to develop the connection between all market’s participants.
EFW attractes matched audience and offer the innovative communicative methods in order to aim real business-goals of it’s clients in a fashion-marketing sphere, and to reach maximum effectiveness from participation in the Event.
According to Alexey Glazirin, general producer of EFW, — fashion industry has become the most wanted business sphere in Russia. And as far as EFW has been developing together with the fashion sphere, EFW has all chances to get the status of the leading fashion project on the continent. So a new project’s whorl is a great opportunity for every market’s participant to evaluate uptrend of this business segment.
